The National Art Center, Tokyo × MUSUBI

Exhibition: The Art of Musubi
Period: May 13 – July 13, 2026

At SFT GALLERY in The National Art Center, Tokyo, MUSUBI created an interactive exhibition introducing the beauty and versatility of furoshiki.

According to the client, displays showcasing different furoshiki sizes encouraged visitors to discover new uses beyond traditional lunch wrapping, leading to increased sales of medium and large sizes as well as Patchin Handles. A hands-on wrapping corner also invited visitors to experience furoshiki themselves, helping deepen their understanding and appreciation of Japanese wrapping culture.

Client: WELCOME Co., Ltd.
Business: Lifestyle Retail & Hospitality
Venue: SFT GALLERY, The National Art Center, Tokyo